Gonzalo Palavecino
Associate Creative Director
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Shout / Ogilvy Chicago

To Promote Shout Color Catcher, a laundry sheet that lets you wash colors and whites together by absorbing and trapping color dyes.    

We created Tag Ads: A special tag strategically placed next to other clothes tags encouraging people to not follow the washing instructions and instead, wash all their laundry together.

We created a whole new media space that reached people in exactly the place we needed to. This pilot program was such a success, that SC Johnson is now looking into executing it on a bigger scale with retailers like Target and Wal-Mart. 

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