Gonzalo Palavecino
Associate Creative Director
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Moshi Moshi / Ogilvy Chicago

Our client Midori wanted to launch their new campaign with an aggressive OUT-OF-HOME plan and a targeted sampling strategy.Knowing an average person spends 6 seconds or less reading a billboard, How could we increase people’s attention in our billboards while creating a unique sampling strategy?

Transforming Midori billboards into bars. We placed billboards around the city and invited people to ¨say Moshi Moshi to Midori¨. When they did people discovered different kind of bars serving signature Midori Cocktails.

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